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Best Practices For Hiring A Digital Marketing Agency

Many companies often consider outsourcing their digital marketing efforts in order to get a fresh perspective on their overall efforts. Often times a company has in-house marketing as a means to cut costs associated with a traditional agency. But where is the money really going? The problem with having full-time employees is that their efforts can't be looked at from an objective viewpoint because they're intrinsically part of the company. If their campaigns are not producing the desired results then it's harder to fire them than it is an agency. Dealing with human resources can be a nightmare and it's often hard to let go of employees that have been there for awhile.

How to Hire a Digital Marketing Agency

When looking at digital marketing agencies there are a few things you may want to consider:

  • Who have they worked with in the past? An indicator of a reputable agency is the "company they keep".
  • Can they get their hands dirty? If something goes wrong with your website are they able to get in there and correct the problem?
  • Do they do the actual work or are they outsourcing their efforts?
  • Are you able to see prior case studies, examples of what they've done for previous clients?
  • Are their reporting tools capable?
The list can go on here. Considering that there are a plethora of agencies to choose from companies are often left scratching their heads as to how choosing the best one fits into their overall marketing strategy. Remember to do plenty of research and always ask for references!

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