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Significantly Reduce the Risk of Your Next PPC Campaign

While pay per click (PPC) advertising can be one of the most effective ways to generate traffic for your website, it can be quite costly. The click costs may appear cheap but they can quickly add up in no time. The problem is that there’s a lot of information on profiting from PPC and not much information on how to reduce your risk when setting up a PPC campaign. In this article, you’ll learn how to reduce your risk and increase your chances of setting up a successful PPC campaign. You can discover more in the article than the official Google guidelines.

The first step in reducing your risk is to go for a large number of lower competition terms rather than going with keyword terms that receive high traffic volume. This will allow you to pay less per click, get traffic slower, and stay competitive. You can still get the same traffic volume as highly competitive keywords if you do the keyword research necessary to build a decent list.

The next thing you can do is to start out with one network. Start with just the search network and make sure you have the display network checked off. Launching your campaign on both networks can drain your budget very quickly. It will also be more difficult to figure out how your campaign is performing since you are getting traffic from both channels.

When you split test your ads, make sure that you optimize for clicks. This will show more of the ads that have higher CTR. Some advertisers like rotating ads evenly and then optimizing for clicks if the traffic volume is too low for the data to build on. This is recommended for low volume keywords, but if you’re bidding on keywords that get a decent traffic volume and you want to get the most out of your budget, optimizing for clicks will be the best bet.

Finally, set up a day parting campaign around 1-2 months after you’ve started running your campaign. This will help you identify the best days and time periods to run your ads. This will allow you to save more money and help you roll that money into expanding your campaign.

Those are some of the basic strategies you can use to reduce your risk in your next PPC campaign. A few simple actions can save a lot of money. Though it requires more work and can be time consuming, you’ll be able to minimize your costs and give yourself more room to build on your campaigns.

Author Bio
This article was written by Hayley Granton and Michael Myles. You can follow Michael on Google+ at https://plus.google.com/108476920319204717471/.

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