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What Colors Are Best For a Website

There is a seemingly endless amount of things to consider when designing a website. Is it user friendly and easily navigable? Does it feature quality content? Does it communicate your purpose simply and effectively? The laundry list of doís and do notís when creating a website can be so overwhelming that itís easy to forget the basics. So itís not surprising that perhaps the most important concept in web design is also often-overlooked: the color scheme. According to a survey from the Seoul International Color Expo, 92.6 percent of customers consider visual factors to be most important when purchasing a product. The Institute for Color Research backs this statement, and in a separate study concluded that at least 62 percent of customers make a subconscious decision to purchase a product within 90 seconds of seeing the websiteís color scheme. Thatís right; color scheme is paramount in successfully marketing yourself, especially in an incredibly visual medium such as the Internet.

But what color scheme is best for you? That depends largely on the audience youíre attempting to target. Different demographics respond better to different schemes, according to Vision Science PhD Aries Ardity. Men, for example, have been shown to prefer orange and blue over red and yellow. Women tend to like blue and red more than yellow and orange. Young people enjoy vivid, bright color schemes while older people respond better to neutral, calming colors.

Culture also plays a large role; a light, natural green would work well on an American financial advisors website, because it conjures images of wealth and prosperity. But green doesnít equate to money in many nations with different colored currency, and even has negative connotations in other parts of the world; in China, it is the color a man wears when his wife is cheating on him. In Indonesia, green is traditionally a forbidden color that brings to mind negative imagery.

Find three or four colors that mesh well together and use them consistently throughout the site. Using an entire rainbow-worth of colors will only make your site an eyesore and drive people away. But a few complimentary colors can be pleasurable to the viewer and lend consistency to the visual experience throughout your website.

Make sure the respective background and text colors donít clash. If you have a flashy red background, donít use yellow text. The background colors that most lend themselves to readable text are black, beige, grey, dark blue and white. Consider also exactly what you want to stand out; do you want the background to be the main attraction, or would you rather utilize a simpler color scheme to draw peopleís eyes to content on the webpage? If you have a page where the aim is to highlight a picture of your product, you probably want to use a neutral color as the background. This way, the product is the centerpiece of the viewerís field of vision. Ask a web design agency for their best recommendations.

Again, there is no quicker way to push a customer away from your site than to utilize an eye-sore color scheme. For this reason, nothing beats the good old eye test; psychology may tell you to put baby blue and yellow together for a professional but cheerful vibe, but if the two colors donít work well together then they donít work at all. Utilizing the right color scheme can make or break your websiteís customer experience and the mood it projects. Donít let colors be an afterthought in designing a successful website.

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